462 results in Marketing
Contents
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Index
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4 - The Digital Customer
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9 - Emerging Challenges and Opportunities
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Copyright page
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10 - Working in Digital Marketing
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1 - Origins
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7 - Promotion in a Complex Online Environment
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Dedication
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Preface
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2 - Insights
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17 - Word-of-Mouth and Consumer Psychology
- from 2 - Consumer Psychology of Groups and Society
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- 06 April 2023, pp 472-499
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Tables
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15 - The Psychology of Shared Consumption
- from 2 - Consumer Psychology of Groups and Society
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- 06 April 2023, pp 416-444
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9 - Artificial Intelligence and Consumer Psychology
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12 - Political Ideology and Consumer Psychology
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Contents
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18 - Consumer Culture
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1 - Consumer Psychology of Individuals
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21 - Meta-analysis: Assessing Heterogeneity Using Traditional and Contemporary Approaches
- from 3 - Methods for Understanding Consumer Psychology
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- 06 April 2023, pp 572-603
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