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4 - Valuation of Personal Data
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Part I - Understanding Consumer Behavior
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7 - On Puffery
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9 - Choice Experiments
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10 - Use of Conjoint Analysis in Litigation
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Copyright page
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18 - Poor Consumer(s) Law
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Contents
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Dedication
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19 - Eating Law
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Part IV - How the Law Protects
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Contributors
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Brief Contents
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3 - The Big Picture
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Integrated Digital Marketing in Practice
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Reviews
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6 - Digital Marketing Networks and Partnerships
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5 - Digital Relationships and the Customer Experience
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8 - Digitally Enabled Creativity and Innovation
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