462 results in Marketing
The Power of Brand Ownership
- Marketing in the Cultural Landscape
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- January 2025
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- 31 January 2025
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Market Studies
- Mapping, Theorizing and Impacting Market Action
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- November 2024
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- 30 November 2024
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17 - The Coca-Cola Bottle
- from Part IV - How the Law Protects
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- The Cambridge Handbook of Marketing and the Law
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- 29 June 2023
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- 13 July 2023, pp 361-383
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2 - Implications of the Consumer Journey to Traditional Consumer Surveys for Litigation
- from Part I - Understanding Consumer Behavior
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- 29 June 2023
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- 13 July 2023, pp 36-62
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5 - The Persistence of False Reference Prices
- from Part II - Understanding Marketing Phenomena
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- 29 June 2023
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- 13 July 2023, pp 105-148
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Tables
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- 29 June 2023
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- 13 July 2023, pp xiii-xiv
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Introduction
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- 13 July 2023, pp 1-6
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3 - “They Ruined Popcorn”
- from Part I - Understanding Consumer Behavior
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- 29 June 2023
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- 13 July 2023, pp 63-77
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16 - Law as Persuasion
- from Part IV - How the Law Protects
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- The Cambridge Handbook of Marketing and the Law
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- 29 June 2023
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- 13 July 2023, pp 347-360
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Figures
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- 29 June 2023
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- 13 July 2023, pp xi-xii
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13 - Damages Estimation in Consumer Deception Class Actions
- from Part III - Methodological Advances
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- 29 June 2023
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- 13 July 2023, pp 270-292
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Part III - Methodological Advances
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- The Cambridge Handbook of Marketing and the Law
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- 29 June 2023
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- 13 July 2023, pp 205-344
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14 - Taking a Second Look at Secondary Meaning
- from Part III - Methodological Advances
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- 29 June 2023
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- 13 July 2023, pp 293-311
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6 - Brand Value, Marketing Spending, and Brand Royalty Rates
- from Part II - Understanding Marketing Phenomena
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- The Cambridge Handbook of Marketing and the Law
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- 29 June 2023
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- 13 July 2023, pp 149-171
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1 - The Purchase Funnel and Litigation
- from Part I - Understanding Consumer Behavior
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- 29 June 2023
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- 13 July 2023, pp 9-35
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11 - Piece Problems
- from Part III - Methodological Advances
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- 29 June 2023
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- 13 July 2023, pp 236-249
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8 - Search Engine Advertising, Trademark Bidding, and Consumer Intent
- from Part II - Understanding Marketing Phenomena
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- 29 June 2023
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- 13 July 2023, pp 185-204
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Part II - Understanding Marketing Phenomena
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- The Cambridge Handbook of Marketing and the Law
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- 29 June 2023
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- 13 July 2023, pp 103-204
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12 - Marketing Analysis in Class Certification
- from Part III - Methodological Advances
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- 29 June 2023
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- 13 July 2023, pp 250-269
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15 - Social Media Evidence in Commercial Litigation
- from Part III - Methodological Advances
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- 29 June 2023
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- 13 July 2023, pp 312-344
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