462 results in Marketing
Frontmatter
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- The Future of Management
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- 16 November 2021
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- 21 August 2022, pp 1-4
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Communication in Traditional and Network Organisation: Transformation
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- The Future of Management
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- 16 November 2021
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- 21 August 2022, pp 42-59
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Copyright page
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- 22 July 2022
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- 21 July 2022, pp iv-iv
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10 - Epilogue
- from Part III - Conflicted Interests, Haunting Associations
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Contributors
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9 - When Brands Go Bad
- from Part III - Conflicted Interests, Haunting Associations
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- 21 July 2022, pp 160-219
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1 - Distinctive Excellence
- from Part I - Are Academic Brands Distinctive?
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- 21 July 2022, pp 3-26
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2 - One of a Kind Like You
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Preface
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Part II - Local and Global Dimensions
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Part I - Are Academic Brands Distinctive?
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5 - University Brands as Geographical Indications
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- 21 July 2022, pp 86-102
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Part III - Conflicted Interests, Haunting Associations
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- 21 July 2022, pp 125-126
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8 - A Captive Audience
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6 - Elite Universities as Luxury Brands
- from Part II - Local and Global Dimensions
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4 - Academic Brands and Online Education
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7 - Academic Branding and Cognitive Dissonance
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3 - The Public Higher Education Brand
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Contents
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Figures
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