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15 - The Psychology of Shared Consumption

from 2 - Consumer Psychology of Groups and Society

Published online by Cambridge University Press:  30 March 2023

By
Peggy J. Liu  and
Theresa A. Kwon
Edited by
Cait Lamberton ,
Derek D. Rucker  and
Stephen A. Spiller
Cait Lamberton
Affiliation:
Wharton School, University of Pennsylvania
Derek D. Rucker
Affiliation:
Kellogg School, Northwestern University, Illinois
Stephen A. Spiller
Affiliation:
Anderson School, University of California, Los Angeles
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Summary

People often engage in shared consumption experiences with other people, including romantic partners, friends, family, coworkers, neighbors, and acquaintances. Although the field of consumer psychology has traditionally focused on the perspective of an individual consumer, researchers are increasingly recognizing the importance and relevance of studying shared consumption (also known as joint consumption, dyadic consumption, or group consumption). In this chapter, we first discuss common methodological paradigms for studying shared consumption, given that studying shared consumption poses unique methodological challenges relative to studying solitary consumption. We then discuss prior research on shared consumption, organizing our review around the potential benefits and potential costs involved in shared consumption as compared to solitary consumption. Finally, we delineate four main areas for future research on shared consumption that we view as particularly promising.

Keywords

shared consumptionjoint consumptiondyadic consumptionconsumption enjoyment
Type
Chapter
Information
The Cambridge Handbook of Consumer Psychology , pp. 416 - 444
Publisher: Cambridge University Press
Print publication year: 2023

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