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Chapter 17 - Making Space and Beating a Path to a Marketplace: The Uneven Spatial Ordering of Christmas Tourism Markets

from Part IV - Markets in Motion: Places and Spaces

Published online by Cambridge University Press:  22 November 2024

Susi Geiger
Affiliation:
University College Dublin
Katy Mason
Affiliation:
Lancaster University
Neil Pollock
Affiliation:
University of Edinburgh
Philip Roscoe
Affiliation:
University of St Andrews, Scotland
Annmarie Ryan
Affiliation:
University of Limerick
Stefan Schwarzkopf
Affiliation:
Copenhagen Business School
Pascale Trompette
Affiliation:
Université de Grenoble
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Summary

This chapter contributes a means of teasing out the uneven spatial ordering of markets. Taking inspiration from Schatzki’s (1991, 2001) practice-based spatial ontology, we introduce a four-part scheme made up of ‘anchors’; ‘places’; ‘settings’; and ‘paths’. We ground the concepts in an empirical account of the Finnish Lapland’s emergence as the official ‘home’ of Santa Claus and the related historical constitution of a Christmas tourism market. With the future of market studies research in mind, we argue that this conceptual framework provides a way of thinking about market making as an inherently spatial process, while also supporting investigations of how markets and the concerns they help produce take shape unevenly over time and across physical space.

Type
Chapter
Information
Market Studies
Mapping, Theorizing and Impacting Market Action
, pp. 280 - 293
Publisher: Cambridge University Press
Print publication year: 2024

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