Appreciating that films can influence audiences’ political imaginations and expectations, this chapter looks at first lady characters in feature length presidential movies released during the Clinton, Bush, and Obama administrations. Hillary Clinton, Laura Bush, and Michelle Obama were all politically active, setting new standards as presidential advisors, campaign fundraisers, and policy advocates. Presidential movies partially reflected this change, though historic gender constraints on women characters endured. These movies set an affirming wife-husband relationship as a prerequisite for first ladies to exercise political influence. Still, the films presented those relationships as alliances between politically knowledgeable and engaged individuals. That depiction was not extended to first ladies’ interactions with other decision-makers, which were rare and seldom successful. As a result, while presidential movies present their audiences with politically knowledgeable first ladies, these films do not yet encourage ticket holders to recognize these women as actually exercising political influence.

This chapter uses the lens of feminine rhetorical style to examine how gendered expectations affect first ladies’ public speeches and how their rhetorical styles evolved over time. Selected speeches of first ladies from Eleanor Roosevelt to Melania Trump are analyzed and five recurring themes are reviewed. These include the discussion of feminine topics such as family and childcare and envisioning women’s role in society, addressing masculine issues such as war and politics through feminine rhetoric, connecting with audiences as peers, use of personal narratives, and use of expert sources and statistics. The chapter concludes that first ladies’ addresses are usually delivered within the bounds of stereotypical gendered expectations, though subtle deviations can be found depending on the first lady’s public image, her professional experience, and the popular opinion of the times. The analysis of first ladies’ rhetorical styles helps us better understand their evolving role in US politics.

During wartime, the Constitution requires the president to lead the nation as commander-in-chief. But what about first ladies? As wives, mothers, and co-equal partners, these “first ladies-in-chief” have found themselves serving as field companion to the commander-in-chief, mother-in-chief to sons on combat duty, steward of national resources, and caretakers to the nation’s wounded. This chapter considers six prominent first ladies during major American conflicts: Martha Washington and the Revolutionary War, Dolley Madison and the War of 1812, Mary Todd Lincoln and the Civil War, Edith Wilson and World War I, Eleanor Roosevelt and World War II, Lady Bird Johnson and Vietnam, and Barbara and Laura Bush during the first and second Gulf Wars. Taken together, they paint the first lady as a vital contributor to the nation’s military efforts who deserve our recognition and respect.

The introduction offers an overview of the book and discusses why studying first ladies matters.

The first ladies of the United States are often not thought about as activists. But in fact, many used their political position strategically to advocate for important reforms that benefited minorities and other underrepresented groups. Their activism from the White House helped social and political causes in different eras. Their unsung work contributed to their administration’s public profile and legacy. It also aided larger social justice campaigns going on throughout US history. This chapter explores the frequently unsung efforts of US first ladies in the realm of social advocacy to shed greater light on the significant work done by these women. It challenges the notion that first ladies were simply ornaments or companions for their husbands and highlights the actions that they took to create change.

The role of international diplomat developed for first ladies post–World War II. Although Edith Wilson and Eleanor Roosevelt set precedents, Jacqueline Kennedy solidified protocols for diplomatic behavior during the Cold War. First ladies use soft diplomacy as a counterbalance to military policy to advance civil society and democracy. This chapter examines travel as state diplomacy, skill in interpersonal relationship building, fashion and cultural diplomacy, and issue-based negotiation. Analysis includes Pat Nixon’s humanitarian travel and support of détente with China, Rosalynn Carter as surrogate president in Latin America and encourager of Middle East peace, Nancy Reagan as promoter of US–Soviet relations to end the Cold War, Hillary Clinton as a champion of women’s rights as human rights, Laura Bush’s support for Afghan women and girls, and Michelle Obama’s international efforts to promote girls’ education. These exemplary women indicate the power of first ladies to advance progress in education, health, foreign policy, and human rights.

Martha Washington set countless precedents as first lady—including the use of enslaved labor in the Washingtons’ presidential household. One-third of America’s first ladies were born or married into slave–owning families, making it an important but often overlooked part of their identities and actions in the White House and beyond. The relationship between first ladies and race goes far beyond the subject of slavery. Throughout history, these women have used their platform to bring attention to issues affecting Americans, champion causes, and encourage the president to act. As unelected participants in an administration, first ladies have sometimes been able to pursue civil rights with more freedom and flexibility than their spouses, speaking out against lynching, segregation, and other concerns facing the Black community. This chapter will explore the complex role of first ladies in the fight for equal rights using case studies from the nineteenth and twentieth centuries.

Electronic media use by first ladies dates to the 1930s when Lou Hoover delivered her first radio address. The development of radio and television—and later social media—placed a greater emphasis on image and personality, giving first ladies the opportunity to be heard as well as seen, and in some cases offering them more control over their messaging. This chapter looks at several notable examples of how first ladies strategically used—and in some cases misused—electronic media to shape their public image, support their husband’s programs, and advocate for their own causes.

When remembering America’s first ladies, there is a general assumption that these women were the wives of the presidents. This is not surprising since, with the exception of James Buchanan, all the presidents have been married men. However, several presidents were widowers or husbands of women who could not assume their duties. These men had to rely on women who were neither their wives nor their companions as stand-in first ladies with the primary duty of entertaining visitors to the White House. They included daughters Martha “Patsy” Jefferson Randolph, Martha Johnson Patterson, and Margaret Woodrow Wilson; nieces Emily Tennessee Donelson and Harriet Lane Johnston; daughters-in-law Angelica Singleton Van Buren and Priscilla Cooper Tyler; and sisters Mary Arthur McElroy and Rose Cleveland. They were real persons who each brought a unique experience to their work, which, unlike the service of their more famous married counterparts, has long been forgotten.

“Trendsetter” first ladies show new ways of modeling femininity in a given era, often through attention to the visual. Because women in public long have been expected to be seen and not heard, fashion and image historically have provided a way of communicating nonverbally. Thus, first ladies who were considered trendsetters typically circulated new “looks” or images to a given public, drawing from the culture in which they operated to influence norms around femininity, beauty, and celebrity. This chapter assesses seven first ladies for their visual influence. Dolley Madison (1809-1817), Julia Tyler (1844-1845), and Frances Cleveland (1886-89, 1893-97) were the most notable of the nineteenth-century first ladies who found themselves positioned as style icons. Following in their footsteps were Mamie Eisenhower (1952-1960), Jacqueline Kennedy (1960-1963), Nancy Reagan (1980-1988), and Michelle Obama (2008-2016), who each leveraged the trendsetter role during their time in the White House.

Despite being unelected and unappointed, first ladies of the United States have served as notable political assets and liabilities before, during, and after their time in the White House. This chapter uses a variety of examples to illustrate the positive and negative impacts of first ladies as they have exerted their influence domestically and internationally, sometimes in alignment with and other times in opposition to their husband’s public agenda. These pages delineate the ways these women have been strategically deployed as emissaries for their husbands and as advocates for party policies, initiatives, and candidates up and down the ballot, as well as how they have instigated and mitigated scandals. The amorphous and often contradictory criteria for being an effective first lady expose every presidential spouse to criticism that is not always reasonable given the nebulous nature of the position.