12 - First Ladies in Film

Summary

Appreciating that films can influence audiences’ political imaginations and expectations, this chapter looks at first lady characters in feature length presidential movies released during the Clinton, Bush, and Obama administrations. Hillary Clinton, Laura Bush, and Michelle Obama were all politically active, setting new standards as presidential advisors, campaign fundraisers, and policy advocates. Presidential movies partially reflected this change, though historic gender constraints on women characters endured. These movies set an affirming wife-husband relationship as a prerequisite for first ladies to exercise political influence. Still, the films presented those relationships as alliances between politically knowledgeable and engaged individuals. That depiction was not extended to first ladies’ interactions with other decision-makers, which were rare and seldom successful. As a result, while presidential movies present their audiences with politically knowledgeable first ladies, these films do not yet encourage ticket holders to recognize these women as actually exercising political influence.