Published online by Cambridge University Press: 18 February 2021
Are grounded procedures such as cleansing value-neutral main effects? Culture-as-situated-cognition theory suggests otherwise. Societies differ in how frequently they trigger membership and individualizing cultural mindsets and their linked mental-procedures – connecting and separating, respectively. Commonly triggered mindsets (and their linked mental-procedures) feel fluent. Fluency feels good. Cleansing can separate from but also connect to others in the form of membership-based rituals.
Target article
Grounded procedures: A proximate mechanism for the psychology of cleansing and other physical actions
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Author response
Grounded procedures in mind and society