547 results in Marketing
2 - Attitude Change and Persuasion
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Tables
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7 - Developmental Consumer Psychology
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Introduction
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Part II - Interpersonal and Social Consumer Psychology
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Part I - Individual Consumer Decision Making and Behavior
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20 - Government Efforts to Aid Consumer Well-Being
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Appendices
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9 - User Design through Self-Customization
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15 - Gift Giving
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Contributors
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Subject Index
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25 - Social Class and Scarcity
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19 - Ethical Consumption
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12 - Power and Consumer Behavior
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1 - Consumer Happiness and Well-Being
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Copyright page
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4 - Consumer Emotions
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Figures
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6 - Consumer Neuroscience
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