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Designers, implementers, and users of computer network applications are all deeply involved in the processes of social and cultural change, whether or not they consciously and actively choose to consider these processes. Issues such as community and privacy, dependence and individualism are no longer simply the province of philosophers and social scientists; they are tightly interwoven in the design and use of network applications. Virtual Individuals, Virtual Groups explores the social dimensions of the powerful computing applications that are shaping our culture. It addresses design and theoretical issues relating to groupware and other applications of computer networks. It considers computer network applications in terms of the notions of genre and narrative, in a framework that is broadly applicable to the development of a wide range of computing and communication systems, such as virtual reality and multimedia.
In our globalized world, communication and interaction increasingly happen online and are mediated through computers and the internet. This is true not only for organizational settings and teams working together, but also for private contacts with family, friends, and even strangers (e.g., Bargh and McKenna, 2004). Theories on computer-mediated communication (CMC) that have described internet-based communication as deficit-laden compared to face-to-face communication (e.g., Kiesler, 1997; Kiesler et al., 1984; Kiesler and Sproull, 1992; Short et al., 1976; Siegel et al., 1986; Sproull and Kiesler, 1986; Strauss and McGrath, 1994) might have difficulty to explain these current developments. On the other hand, these approaches have argued that the cues we rely on in everyday face-to-face interaction are filtered out in computer-mediated communication. While this was certainly true for mere text-based interactions, more recent forms of communication via the internet have adopted numerous additional features and incorporate several of these cues (Antonijevic, 2008; Fullwood and Orsolina, 2007). This is, on the one hand, due to technological advancements, but has, on the other hand, been fostered by creative efforts of the users, as had been predicted by Walther (1992, 1996) in his social information processing and hyperpersonal communication theory. In fact, recent developments in the field of the so-called Web 2.0 show that users themselves often developed several strategies and technologies to support at least partial surrogates for face-to-face interaction, which have led to a steady increase of immediate and increasingly multimodal communication (Ramirez et al., 2002; Walther and Burgoon, 1992; Walther and Parks, 2002).
In 2010, almost all laptop computers are sold with built-in cameras and microphones. Together with bundled software, such as Skype, everybody with access to a fast connection can easily engage in face-to-face communication over the internet. FaceTime, in conjunction with Apple's iPhone, provides a convenient and portable face-to-face application. Other solutions have been announced and will be released at a rapid pace. Thus, while text-only, computer-mediated communication (CMC) is likely to have its place for years to come, face-to-face mediated communication is here for real and it is here to stay. Concurrently, threats to global mobility, due to the environmental consequences of air travel, or challenges to air travel, such as the global disruptions caused by threats of terrorism and natural disasters, have led to increased calls to use alternative ways to achieve communication and collaborative work goals that so far had been mainly dealt with in physical, face-to-face interaction. At the same time, social networks meld many-to-many communication with one-to-one communication in different chat systems, with and without video. In other words, mediated face-to-face communication has become a commodity in business and private contexts. Thus, a volume dealing with different facets of internet-based, face-to-face communication is timely and we hope it will be of interest to readers who want to learn more about the topic. One goal of the present volume is also to stimulate further research on this topic.
It is possibly strange to think that, just a few years ago, mediated face-to-face communication seemed an exotic topic.
Overview: This chapter addresses the differences between computer-mediated communication (CMC) and non-computer-mediated, face-to-face communication (FTFC) with respect to gendered interactions by focusing on the consequences of the absence of visual cues. The conclusion based on the present evidence suggests that gender differences do not increase or decrease in CMC compared to FTFC, but in both modes of communication they mainly occur in settings where stereotypes are evoked. This supports the gender-in-context approach, implying that most differences between men and women in social behavior are evoked in a stereotypic context. The absence of visual cues in CMC has little impact on many gender differences in social interaction, but may affect the way in which men and women communicate emotions.
Introduction
Traditionally, computers and everything related to computers were perceived to belong to the masculine domain (Kirk, 1992). However, with the expansion of the internet, and the widespread use of computers in various forms of computer-mediated communication (CMC) (email, chatting, videoconferencing, or social networking sites, such as Hyves, Facebook, and Twitter), we have witnessed an increase of female participation in the virtual world, resulting in more or less equal participating of both sexes. Indeed, there is even evidence that in some contexts women judge CMC more favorably than men do (e.g., Allen, 1995; Hiltz and Johnson, 1990). For example, women consider emailing more effective and easier to use than men, and women seem to be more satisfied with online discussions than men are.
Overview: This research reviews the promise and the pitfalls of visual cues in computer-mediated communication (CMC). The first section reviews theories advocating the utility of visual cues in telecommunication. Empirical research consistent with such theories has shown that communicators express preference for multichannel communication, whereas observational results, in contrast, indicate that visual cues often fail to enhance virtual groups' work. The second section extends this paradox by reviewing research that shows when and how visual cues detract from CMC social impressions and evaluations. Alternative uses of visual information, focusing on objects rather than people, show dramatically different effects. Taking into account the persistent preference for multimedia despite its disappointing results, the final section attempts to redirect theories of media selection to include a component about the principle of least effort in media preferences and how visual cues are at the same time easier and inferior to text-based CMC in many settings.
Talking with another individual is still the easiest way to share information, because other people have the ability to see our gestures and facial expressions, listen to our tone of voice and understand what we are trying to communicate.
Microsoft (1999), “Knowledge Workers Without Limits”
The epigraph reflects a common presumption that an abundance of nonverbal cues is the easiest way to facilitate shared understanding. In contrast, some of my students' course evaluations reflect our regular face-to-face encounters in class:
“Prof. Walther means well but he is not the best instructor.”
“He was not concerned with our retention of information and his presentation of it was poor.”[…]
Overview: The various forms of interpersonal communication that take place on the internet are considered and several questions concerning the efficacy of interpersonal communication over the internet are raised (i.e., whether this form of communication can be compared to actual face-to-face communication).
The technologies for communication over the internet do not always allow access to “kinesic” behaviors through the visual channel or to vocal-intonational modulations of speech through the auditory channel; they therefore cannot count on a wide range of nonverbal signals that are of extreme importance for certain communicative processes. Graphic and linguistic strategies permit internet users to compensate for this lack of communicative signals and render communication via the internet more immediate, natural, spontaneous, and expressive. Videoconference might be an effective means for conveying the sense of presence to interlocutors; it can be used in many different areas: in work (long-distance collaboration and meetings between people in different locations), long-distance education (teleteaching, e-learning), and health care (telemedicine, telehealth, psychotherapy), as well as in legal contexts.
This contribution, finally, analyzes the video-based interactions between individuals belonging to different cultures and evaluates the differences in nonverbal communication in this perspective.
Introduction
The internet is now a means of communication widely used in the interaction between individuals: It is used for work, to chat with friends, to meet new people, to discuss matters of social importance, for educational purposes, etc. The videoconference has now been added to the most frequently used systems (email, discussion forums, mailing lists, etc.