This paper examines three types of locally oriented Short Food Supply Chains in southern New England and their spatial alignment with a variety of demographic factors. We find that pay-as-you-go operations are particularly likely in predominantly White areas, and to some extent in higher income areas, but box share arrangements (i.e., community-supported agricultures) show stronger associations with educational attainment. Building on these empirical findings, we argue that local food availability is a systematically uneven phenomenon. Through the role of proximity we demonstrate how the dynamics of that availability vary with both outlet type and social characteristics.

The objective of this study is to identify attributes that influenced consumers’ preferences when selecting locally grown food across different sources during and after the COVID-19 pandemic. We estimated the willingness to pay (WTP) for locally grown food sources. Results showed that respondents valued Freshness, Accessibility, Variety, and Risk Shift attributes, respectively. In addition, community-supported agriculture (CSAs) have the lowest WTP among other sources, and respondents valued CSAs’ general weaknesses more than their advantages when choosing where to purchase locally grown food. However, we found that increasing community outreach levels positively affects choice probabilities for CSAs over other sources.

Although consumers' interest in organic products has increased in recent years, the total demand for these products is still small in most countries. This mismatch between the positive perception of these products and their limited final demand is the so-called intention-behavior gap. The aim of this study is twofold. The first aim is to evaluate the effect of self-reported attitudes toward organic foods in the willingness to pay (WTP) for these products. Second, we analyze the effects of these self-reported attitudes in the final purchasing decision when consumers are asked to evaluate several food attributes simultaneously. The results show that self-reported attitudes toward organic products are useful predictors of higher WTP and can be arranged in different categories (range 15.2–20.1%). However, when a conjoint analysis of different food attributes was conducted, the segment of pro-organic consumers reported that the origin of the product was more important for them than the production system. This opens a new debate about the advisability of promoting the joint use of both labels (organic and origin labels) to engage pro-organic consumers.

We investigate incumbent brands’ response to entry and increased competition in a large retail setting. We extend the nonprice competition and manufacturer stocking literatures by examining if incumbent brands increase quality, specifically increasing the number of varieties (product-line length), in response to entry of a new local brand in the ice cream market. We use the entry of a new, local, super-premium ice cream brand in a large supermarket chain as a quasi-natural experiment and empirically examine if incumbent ice cream brands increased the product-line length in stores carrying the new brand. Using Poisson difference-in-differences estimators, we find that incumbent brands increased the number of varieties offered by 0.9 (3 percent) after the new brand's entry, with most of the responses coming from super-premium ice cream, which increased the number of varieties offered by 2.9 (12 percent) product choices. These findings contribute new insights into quality changes, manufacturer stocking decisions, and nonprice competition associated with entry of a local brand into the food retail sector.

The Farm Fresh Food Box (F3B) strategy is a hybrid of direct-to-consumer (DTC) and short value chain models that aims to stimulate rural economies, creates an additional sales avenue for small farmers, provides rural grocery stores with increased foot traffic and overcomes barriers for rural consumers who are unable to access local food. The F3B project is a tri-state collaboration of extension and research partners from three states; two on the West Coast and one in the Northeast United States, involving small farmers and retailers from rural communities. This article analyzes F3B consumer surveys from 2 years of project implementation and contributes to the limited body of research on food box models by identifying benefits and barriers of the F3B strategy for consumers, comparing these findings to existing research on food box programs and other DTC market channels, and discussing implications for future model adjustment. Overall, consumers were pleased with all aspects of the F3B. However, the strategy had limited success with reaching a new demographic of local food consumers.

The aim of this paper is to present and discuss a new approach to assess a city's supply with food from the nearby region: the city food flow analysis. In view of the growing challenges of the global food system, the local level has increasingly been identified—both by citizen-consumers and city administrations—as a relevant scale to develop sustainable alternatives. Although different actors often agree on the aim to increase local food supply, the discussions and initiatives convey the lack of knowledge and data about the actual origin of food supplied to cities. Without knowing where food comes from and through which channels it reaches the consumer, it is difficult to develop alternatives that could eventually change the food system. This paper presents and discusses the city food flow analysis as a methodology to close this lack of information. It consists of a four-step approach that leads to a clear picture on the local food production around a city, the consumption of local food in a city and the importance of different supply chains for local food in the city, including retail and gastronomy. The methodology is illustrated with the example of two cases (cities). The city food flow analysis provides detailed information about the current situation of urban food provisioning, which city stakeholders can use to start an informed discussion process about necessary changes in the food system, re-embedding of cities into their territorial context. However, data are not always fully available, which is a result in itself that illustrates the challenges of re-localizing local food provisioning.

Online marketplaces could help direct-to-consumer (DTC) farms compete for customers making grocery purchases on the internet by reducing the search and transportation costs of in-person DTC transactions. While in-person DTC marketplaces have been conducive for metropolitan farms historically, we explore whether rural DTC farms, with distance-based challenges accessing customers, are more likely to have online platforms. We find that rural farms distant from metropolitan counties that are new to DTC marketing are 7% more likely to have online marketplaces than more experienced rural farms, while new metropolitan farms are less likely to have them.

While many studies have evaluated consumer demand for local foods, fewer studies have focused on the mechanism that has created the positive willingness-to-pay for local foods. This article compares the role of geographic distance and attachment value in consumer preferences for locally produced hard cider. Consumer valuations are estimated via a “branded” discrete choice experiment where the respondents chose between an in-state hard cider, an out-of-state hard cider, and a no buy option. Our measure of travel distance is based on the optimal driving route between each consumer's GPS location and the locations of the cideries while our attachment value measure is based on social capital theory. This allows us to analyze individual-specific travel distance heterogeneity in consumer choice as it relates to attachment value. Based on a latent class logit model estimated from a discrete choice experiment with 441 participants, we show that attachment value is higher for a cider produced within the state than for a cider produced outside the state. Furthermore, we show that increases in attachment value increase demand for locally produced hard cider more than an equal increase in attachment value for non-locally produced hard cider. Our findings are consistent with “local” preferences based on geopolitical boundaries (e.g., the state of Michigan) and not distance. (JEL Classifications: B55, M3, Q13, C83)

Farm-to-school (F2S) local food procurement must be cost-effective to be financially sustainable without policy support. We test, among schools participating in F2S programs, whether market channel procurement strategies for local foods affect schools’ perceptions of whether meal costs decline as a result of F2S participation. Schools that buy local foods exclusively from intermediaries are 7 percentage points less likely to report lower costs from undertaking F2S initiatives. We further demonstrate that the probability that schools source local foods exclusively from intermediaries is influenced by the number of direct marketing farmers in their county.

In recent years, several initiatives have sought to encourage redemption of food assistance benefits at direct-to-consumer (DTC) market venues such as community supported agriculture programs and farmers’ markets in the USA, with the dual goal of increasing access to healthy foods for low-income families and sales of locally-grown foods for farmers. Proponents of these interventions assert that these programs have a positive impact on local economies yet there is limited evidence to validate this argument. This research project used a customized input-output model to simulate potential economic impacts of programs and policies that enable Supplemental Nutrition Assistance Program (SNAP) recipients to shift purchases from traditional food retailers to DTC venues in four states. Two different scenarios were explored: (1) increased outreach to low-income consumers and (2) financial support for using SNAP benefits at DTC market channels. We found a positive, though modest, economic impact at the state level under both scenarios when accounting for (a) business losses in the food retail and wholesale sectors, (b) a shift in acreage from commodity to specialty crops and (c) the cost to taxpayers. Since most of the increased economic activity would be in the produce farming sector, we discuss the opportunities and challenges for this sector along with potential policy implications.

This study explores how participation in direct and intermediated marketing channels and key operational factors influence agricultural producers’ financial performance. Accordingly, we divide the sample of local and regional food marketers into quartiles segmented by profitability performance as an initial exploration of how strong and weak performance may vary across scale, location, and choice of direct and intermediated channels. Moreover, other financial metrics that vary across types of producers and performance-based quartiles are analyzed. This paper provides initial evidence that participation in direct and intermediated markets may allow farms of any scale of sales volume to be financially viable.

Short food supply chains, such as those of fruit and vegetable farmers delivering fresh product directly to restaurants, promise potentially higher returns to primary producers by avoiding the expense of intermediary distributors. Direct farm-to-chef supply chains also present a lower barrier to entry for small and beginning farmers, who are often scaled-out of the restaurant market by the volume requirements of food service distributors. High transactions costs for direct exchange, however, impede growth in this type of market channel. This From the Field paper describes an ongoing initiative by a regional food service distributor to play an active and collaborative role in the farm to food service supply chain, acting as a value chain partner to identify produce items desired by chefs, supply this market intelligence to growers and to garner commitments from farmers to grow and chefs to buy these products in upcoming seasons. By the eighth month of the effort, the distributor had assigned one of its produce buyers to act as a local specialist, working directly with chefs and local growers; and had initiated a series of mini local food shows to provide chefs and growers opportunities for face-to-face communication. The ultimate objective—to garner product-specific commitments from chefs and from growers—remains a work in progress.

Are strong local food systems better for the environment than conventional food systems where relatively close proximity between points of production and consumption is not a defining characteristic? Despite growing support for efforts to strengthen local food systems, surprisingly little is known about the relationship of local food to environmental sustainability. In particular, the relationship of local food systems to the use of agricultural chemicals to manage pests, weeds and disease has not been a subject of systematic research. In this paper, I use longitudinal data from the US Census of Agriculture to explore whether growth in local food systems is associated with decreased on-farm use of agricultural chemicals. Drawing on county-level data from 1997 to 2012, I find that an increase in the strength of local food systems—whether measured as the number of farms that market products directly to consumers, or as the total value of direct market products—has been broadly associated with a decrease in spending on agricultural chemicals in the USA as a whole. But the magnitude of the relationship between direct marketing to consumers and changes in agricultural chemical use has dwindled over time, to the point where it is not clear whether contemporary local food systems are still incentivizing farmers to reduce their use of pesticides. Overall, this study lends new credence to the idea that robust local food systems can benefit the environment. But even where just one dimension of agriculture's impact on the environment is concerned, the characteristics of local food systems appear to have varied over time—a qualification that argues strongly for further research into the relationship of local food to agricultural practice.

The implementation of farm to school programs and the use of local foods in US school meals have increased dramatically since the 1990s. However, supply constraints are often cited by school districts as an impediment to purchasing local foods. In this paper, we estimate the responsiveness of local food sourcing by schools in response to changes in local agricultural production. We test several hypotheses by merging data from the nationally administered 2015 Farm to School Census, which solicits information about local food sourcing from school districts, with Census of Agriculture data and other socio-economic data. We test whether local agricultural conditions influence the probability that a school district sources local foods, as well as the level of such purchases among the subset of school districts that are buying locally. We examine two types of local food purchases: local fluid milk purchases, which is the predominate food product that is locally sourced by schools, and local non-milk food purchases. We test the extent to which local purchases are influenced by local dairy production in the former case and local direct-to-consumer (DTC) agricultural production in the latter case. We find that the dairy and DTC agricultural production had a positive, although modest, impact on local milk and local non-milk purchases, respectively.

We find that county-level average income and the percentage of residents in poverty, when statistically significant, had positive and negative, respectively, impacts on local sourcing. Interpreting the coefficients on some of our other control variables involves greater nuance. For instance, while the percentage of students eligible for free and reduced-price meals decreases the predicted probability of a school making local non-milk purchases, it has a positive impact on the level of expenditures. We also find that the number of students in a school district has a positive impact on local food expenditures. However, while county-level population has a positive impact on local food expenditures, it has a negative impact on the predicted probability that a school district sources local non-milk products.

The volume of food purchased by the American military makes it perhaps the single largest intermediated market for food in the USA. Consequently, it is not surprising that those seeking to enhance the economic viability of small and mid-scale farms may view military bases as a promising market for locally produced foods. This is a challenging prospect, however, due to the centralized structure of military command, the nature of the military procurement system and federal mandates to obtain products that maximize value at the lowest available cost. This paper describes the US military food procurement system and the work of a 3-yr initiative to increase the amount of locally produced, source-identified products used at a North Carolina military installation. Our experiences serve as a cautionary tale, with this paper designed as both a primer on ‘how it works’ for food procurement at the federal and base level, and a description of our largely unsuccessful attempts to increase the volume of local food products from small-/mid-scale producers moving through the supply chain into base dining halls and restaurants. Based on our experiences, we also make recommendations on possible entry points for local food and farm advocates to work within the existing system to localize food procurement.

Policymakers and value chain members often use a one-size-fits-all strategy to increase local food consumption. Our results indicate this approach may not be effective; local food buyers and nonbuyers have differing barriers to purchasing more or accessing local food. We examine the effect of demographics, health indicators, shopping location, and zip code on those barriers. Prices and availability are barriers for both buyers and nonbuyers. Consumers with higher healthy diet scores are more likely to think about local food availability. Providing specific products is a more viable strategy than creating additional purchasing venues. These results are important, as governments seek to increase local food purchases and enhance local agriculture.

Many consumers are trying to reduce their food's environmental impact by purchasing more locally sourced food. One choice for local food is Community Supported Agriculture (CSA), in which farmers provide a share of produce on a regular basis to pre-paying farm members. The number of CSAs in the USA has grown from two in the mid-1980s to perhaps as many as 12,617 according to the latest US census of agriculture (2014). We use a case study approach to investigate the greenhouse gas (GHG) emissions associated with five CSA operations in the Sacramento Valley of California. By understanding the GHG emissions of CSAs and the practices that might be improved, we hope to support innovative strategies to reduce GHG emissions in these agricultural production systems. Input, production and distribution data were collected from each farm and reported in CO2e emissions for 1 kg CSA produce at the pickup location. Results show large variation in total emissions, ranging from 1.72 to 6.69 kg CO2e kg−1 of produce with an average of 3.94 kg CO2e kg−1 produce. The largest source of emissions was electricity, contributing over 70% of total CO2e emissions on average. Based on our findings, despite the seemingly similarities between these operations in terms of production site, acreage, customers and production practices, there is still a large amount of variability with regard to total GHG. Thus we argue coming up with a standardized production function for diversified production and deriving GHGs or calculating average total emissions overlooks the heterogeneity of the system. Food systems can never be reduced to a simple binary of local is better and conventional is worse, or its inverse local is worse and conventional is better, because of the complexities of the production and distribution systems and their relationship to GHG emissions. Yet, we can say that localized production systems that are low in electricity use (or use renewable energy sources) and use efficiently-produced compost use have lower GHG emissions than those that do not.

Recently, there has been much interest among horticultural producers concerning the marketing of organic and locally produced food. A consumer survey was administered that asked respondents to choose an applesauce product from a list of products differentiated by price, and by labels that described fat content, nutrition content, and whether the product was grown organically and/or locally. Our analysis indicates that consumers were willing to pay more for locally grown applesauce compared to applesauce that was labeled USDA Organic, Low Fat, or No Sugar Added. Furthermore, we find evidence that increased knowledge of agriculture decreases the willingness to pay for organic and locally grown applesauce.

“Buying local״ has become one of the most important trends in food marketing. Despite widespread public attention, the influence of the “local״ attribute on food prices is not well understood. We aim to begin to fill this gap in research by exploring the presence of a price premium for “local״ in actual market transactions. Using scanner data on fresh packaged lettuce in the Honolulu market and hedonic modeling, we investigate consumers’ revealed preferences for the attribute. Contrary to the positive willingness to pay for local food widely reported in previous studies, we find no local premium for fresh lettuce in the Honolulu market.