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An addition to Kurzban et al.'s model: Thoroughness of cost-benefit analyses depends on the executive tasks at hand

Published online by Cambridge University Press:  04 December 2013

Sabrina D. Bruyneel  and
Siegfried Dewitte
Sabrina D. Bruyneel
Affiliation:
Research Center for Marketing and Consumer Science, KU Leuven (Katholieke Universiteit Leuven), 3000 Leuven, Belgium. [email protected]://www.econ.kuleuven.be/[email protected]://www.econ.kuleuven.be/siegfried.dewitte
Siegfried Dewitte
Affiliation:
Research Center for Marketing and Consumer Science, KU Leuven (Katholieke Universiteit Leuven), 3000 Leuven, Belgium. [email protected]://www.econ.kuleuven.be/[email protected]://www.econ.kuleuven.be/siegfried.dewitte
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Abstract

Though Kurzban et al.'s model explains a considerable set of empirical findings, it cannot accommodate other results without relying on extra assumptions. We offer an addition to the model, and suggest that cost-benefit analyses themselves depend on executive function, and therefore can be biased. The adapted model allows for explaining depletion effects, as well as their reversals, documented in the literature.

Type
Open Peer Commentary
Information
Behavioral and Brain Sciences , Volume 36 , Issue 6 , December 2013 , pp. 681 - 682
Copyright
Copyright © Cambridge University Press 2013 

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