This article by Katie Woolf, formerly of the Government Knowledge and Information Network, looks at the new UK Government strategy for knowledge and information (KIM). Led by the Knowledge Council, the strategy sets out the principles and actions government must take to develop the capability it needs to manage corporate knowledge and information as the key business assets they are. It discusses how the strategy will be achieved through a departmental delivery model, the relationship of the strategy with the Information Assurance agenda post data loss scandals, and the need for senior leader engagement to be the driving force to building a culture that values KIM.