Traditional philosophy of science concentrated on logic and methodology, dismissing psychology and sociology as irrelevant (except for the context of discovery). Recent movements to ‘naturalize’ philosophy of science have reinstated psychological and social factors repudiated by the tradition, but these two types of factors have mostly been addressed independently and by different authors. Most cognitive approaches (e.g., Thagard 1989a, 1992; Churchland 1989) pursue the microcognition of science in abstraction from the social, and most sociologists of science ignore, post pone, or reject cognitive explanations of science (Latour and Woolgar 1986, 280). More recently, however, several philosophers of science have urged a blending of the cognitive and the social (Thagard 1993, in press, Solomon 1992, 1994a, 1994b, Kitcher 1993, Giere 1988), and this paper has a similar thrust. I shall not endorse a reduction of the social to the psychological, but a substantial overlap or intermingling of the two.