Since its emergence in the 1990s, K-pop has constantly gained popularity and reached a wider audience. K-pop has been described as a blend of different music genres, such as pop, hip-hop, R'n’B and electronic music. However, there was Korean popular music before the rise of K-pop and not all popular music in Korea is K-pop. Using data from Spotify at the track level and exploratory data analysis tools, the paper provides an empirical analysis of the characteristics of Korean popular music since the 1990s and compares K-pop and related genres with Anglo-American pop genres in terms of acousticness, danceability, energy, speechiness and valence. While K-pop is close to the dance pop genre through its danceability, it has on average more energy and cheerfulness than Anglo-American pop. There is also more diversity in Korean popular music than suggested by the K-pop phenomenon. Finally, as K-pop became more successful, it did not become more similar in its audio features to Anglo-American pop.

This article focuses on Kardeş Türküler, a band that reflects the multiple cultural heritages of Anatolia in its concerts and albums. Kardeş Türküler has taken a unique stance in choosing to express itself from a culturally pluralistic perspective rather than following a single language or identity. Referring to Kardeş Türküler as ‘art action’, and utilising the non-reductive methods of John Street that focus on the two-way interaction between music and politics, I conducted in-depth interviews in 2017, 2020 and 2021 with the core members and the former coach of the group regarding its intellectual roots and internal modus operandi. There are three main reasons for Kardeş Türküler's deep engagement with music as protest: being against the cultural–artistic policies of the Republican period; the political meaning of making multilingual music in Turkiye; and Kardeş Türküler's engagement with post-neoliberal street protests such as the Gezi Park movement.