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Photo taken by Sofie Bedford: “Following the death of President Heydar Aliyev in 2003, the annual flower Festival in Baku became a holiday called ‘Flower Day’ organized specifically to commemorate his birthday. During my fieldwork in 2015, I accidentally came across this celebration, and it was spectacular. The Heydar Aliyev Park featured an exhibition of magnificent flowers from all over the world. There were giant balloons with the former president’s portrait hovering over the park and the adjacent Heydar Aliyev Palace. Clearly, he is attributed a key role in the country’s modern history, as the creator and implementor of ‘Azerbaijanism’: a civic nationalism. Allegedly, because of him most citizens and their compatriots abroad see themselves as Azerbaijani. Besides the idea of a common territory and language, a cult of personality portraying Heydar Aliyev as a savior – bringing stability to the country after the first turbulent year of independence, has become an integral aspect of official Azerbaijanism. Flower Day highlights the close link between the Azerbaijani nation and the presidential family. Photos of the current president, Heydar’s son Ilham, who took over the presidency just before his father’s death in 2003, were also displayed, alongside pictures of his family and flower arrangements featuring national symbols, accompanied by school children and artists performing hymns and traditional music.”