The evolution of the cellular structure of the two-dimensional creeping flow induced by a rotating circular cylinder set in the centre of a rectangular channel is studied numerically and experimentally when the aspect ratio A increases from 1 to 7. In the calculations, depending on the value of A, either only series in terms of polar coordinates, or both matched polar and Cartesian coordinates series are employed to represent the stream function and an efficient least-squares method, very easy to program, is selected to satisfy some of the boundary conditions. For the experiments, a special technique which visualizes intermittently the paths of solid tracers during long times of exposure permits us to observe the fluid motion in the whole domain, even in the regions where the velocities are very small. An excellent measure of agreement between the numerical and experimental results is found. Thus it is clearly shown how, in the region beyond the rotating flow directly driven by the cylinder, the two main corner cells visualized at A = 1, develop with increasing A and then coalesce, to finally merge and give rise to a single central cell. This central cell develops in its turn, tending finally to the unbounded channel reference cell, after passing through a maximum length however. Owing to the very high precision of the calculations, many details of the flow development have been clearly shown, in particular the periodicity, with increasing A, of all the different phases, progressively inducing a succession of cells. The prediction that the angle of separation of the fluid boundaries of the cells tends towards the theoretical limit of 58.61° when the aspect ratio becomes large is also confirmed.