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Glossary

Published online by Cambridge University Press:  05 August 2011

Jim Jansen
Jim Jansen
Affiliation:
Pennsylvania State University
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Understanding Sponsored Search
Core Elements of Keyword Advertising
 , pp. 229 - 272
Publisher: Cambridge University Press
Print publication year: 2011

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  • Glossary
  • Jim Jansen, Pennsylvania State University
  • Book: Understanding Sponsored Search
  • Online publication: 05 August 2011
  • Chapter DOI: https://doi.org/10.1017/CBO9780511997686.013
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  • Glossary
  • Jim Jansen, Pennsylvania State University
  • Book: Understanding Sponsored Search
  • Online publication: 05 August 2011
  • Chapter DOI: https://doi.org/10.1017/CBO9780511997686.013
Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

  • Glossary
  • Jim Jansen, Pennsylvania State University
  • Book: Understanding Sponsored Search
  • Online publication: 05 August 2011
  • Chapter DOI: https://doi.org/10.1017/CBO9780511997686.013
Available formats
×