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19 - The A/A Test

from Part V - Advanced Topics for Analyzing Experiments

Published online by Cambridge University Press:  13 March 2020

Ron Kohavi ,
Diane Tang  and
Ya Xu
Ron Kohavi
Affiliation:
Microsoft
Diane Tang
Affiliation:
Google
Ya Xu
Affiliation:
LinkedIn
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Summary

Why you care: Running A/A tests is a critical part of establishing trust in an experimentation platform. The idea is so useful because the tests fail many times in practice, which leads to re-evaluating assumptions and identifying bugs.

Type
Chapter
Information
Trustworthy Online Controlled Experiments
A Practical Guide to A/B Testing
 , pp. 200 - 208
Publisher: Cambridge University Press
Print publication year: 2020

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