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from Part III - The City’s New Pleasures
Published online by Cambridge University Press: 09 October 2020
Beer in the late Ottoman Empire became a highly symbolic product used by contemporaries to either affirm or reject Europeanization. It was associated with individualism, a positive outlook onto the future, and mixed sex sociability. Its opponents rejected it as a product alien to local culture and social practices, and considered beer drinkers to be vainly glorifying European culture and displaying antisocial behavior. In Thessaloniki however, social inclusion or exclusion was negotiated along the possibility to enjoy and profit from beer.
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