Book contents
- Frontmatter
- Dedication
- Contents
- Acknowledgments
- Introduction: After Me the Flood
- Chapter 1 Brand India's Biggest Sale: The Cultural Politics and Political Economy of India's “Global Generation”
- Chapter 2 Arrested Development and the Making of a Neoliberal State
- Chapter 3 For Some Dreams a Lifetime is Not Enough: The Rasa Aesthetic and the Everyday in Neoliberalism
- Chapter 4 An “Arranged Love” Marriage: India's Neoliberal Turn and the Bollywood Wedding Culture Industry
- Chapter 5 Ek Haseenah Thi (There Once Was a Maiden): The Vanishing Middle Class and Other Neoliberal Thrills
- Conclusion
- Notes
- References
- Index
- Frontmatter
- Dedication
- Contents
- Acknowledgments
- Introduction: After Me the Flood
- Chapter 1 Brand India's Biggest Sale: The Cultural Politics and Political Economy of India's “Global Generation”
- Chapter 2 Arrested Development and the Making of a Neoliberal State
- Chapter 3 For Some Dreams a Lifetime is Not Enough: The Rasa Aesthetic and the Everyday in Neoliberalism
- Chapter 4 An “Arranged Love” Marriage: India's Neoliberal Turn and the Bollywood Wedding Culture Industry
- Chapter 5 Ek Haseenah Thi (There Once Was a Maiden): The Vanishing Middle Class and Other Neoliberal Thrills
- Conclusion
- Notes
- References
- Index
Summary
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- Type
- Chapter
- Information
- The Politics of Time and Youth in Brand IndiaBargaining with Capital, pp. 133 - 144Publisher: Anthem PressPrint publication year: 2013