6 - Planning for Uncertain Futures

Summary

Continuing the chronology, Chapter 6 focuses on World War II, and the year immediately leading up to it. It focuses on the extensive investments in cloaking and “Indianization,” and how these efforts failed to protect German companies from renewed expropriation once the war broke out. Despite intense planning, the war put a temporary end to German firms’ efforts in India. However, corporate diplomacy still mattered. German businesses had a plan for dealing with internment in India and were better able to cope with this challenge. They also reflected back on their experiences with the rise of nationalist movements in the interwar period and synthesized their learnings into a new strategy for competing in “markets with strong nationalist movements,” including India. These formerly or currently dependent territories were identified as having similar goals, ambitions, and needs, which German decision-makers planned to address using a unified strategy; one that only emerged slowly out of several decades of engagement with different types of nationalism around the globe.