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Chapter 24 - The Triumph of Publicity

from Part V - Reception and Dissemination

Published online by Cambridge University Press:  10 November 2022

By
Christophe Schuwey
Translated by
Hayley Shaw
Edited by
Jan Clarke
Jan Clarke
Affiliation:
University of Durham
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Summary

Molière’s extraordinary success between 1659 and 1673 was due not only to his virtuosity as a dramatist, his comic talent or his exploitation of current affairs; it was due also to his feeling for an ‘event’ and his ability to capture attention. This contribution studies his unprecedented investment in publicity, which mobilised a multitude of forms and mediums, as well as its reliance on a network of agents with varied motivations. Literary history has long tried to distinguish between Molière’s friends and enemies by relying on their praise or criticism of him. This contribution studies them rather as agents who, depending on the context, opportunity and their own interests, sometimes acted for and sometimes against Molière, without this indicating either personal enmity or ties of affection.

Keywords

publicitypostersmarketingnetworkspress
Type
Chapter
Information
Molière in Context , pp. 228 - 237
Publisher: Cambridge University Press
Print publication year: 2022

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