Marketing Science Fictions An Ethnography of Marketing Analytics, Consumer Insight, and Data Science
Book contents
- Frontmatter
- Contents
- List of Figures and Tables
- Acknowledgements
- 1 Introduction
- 2 The Ethnographic Classics
- 3 Marketing in the Wild
- 4 Studying Marketing Ethnographically
- 5 Marketing Work
- 6 Clients Get Hung Up on a Number
- 7 Scientism in Action
- 8 Marketing Outsight
- 9 Artistic Qualification
- 10 The Art of Data
- 11 Marketing Science Fiction
- References
- Index
Contents
Published online by Cambridge University Press: 12 April 2025
Book contents
- Frontmatter
- Contents
- List of Figures and Tables
- Acknowledgements
- 1 Introduction
- 2 The Ethnographic Classics
- 3 Marketing in the Wild
- 4 Studying Marketing Ethnographically
- 5 Marketing Work
- 6 Clients Get Hung Up on a Number
- 7 Scientism in Action
- 8 Marketing Outsight
- 9 Artistic Qualification
- 10 The Art of Data
- 11 Marketing Science Fiction
- References
- Index
- Type
- Chapter
- Information
- Marketing Science FictionsAn Ethnography of Marketing Analytics, Consumer Insight, and Data Science, pp. iiiPublisher: Bristol University PressPrint publication year: 2024