
- Publisher:
- Bristol University Press
- Online publication date:
- April 2025
- Print publication year:
- 2024
- Online ISBN:
- 9781529233391
- Subjects:
- Organisation Studies, Management
This book pulls back the curtain on contemporary data-driven marketing, revealing the intricate ways marketers create value from online data. It offers valuable lessons for academics and students of marketing, technology and data science.
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