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Chapter 21 - Born-Digital Universities

Facing the New Competitive Landscape

from Part V - Certification and Diplomas

Published online by Cambridge University Press:  09 June 2022

By
Albert Rof ,
Andrea Bikfalvi  and
Pilar Marques
Edited by
Andreas Kaplan
Andreas Kaplan
Affiliation:
ESCP Business School Berlin
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Summary

HEIs are nowadays subject to different disrupting events of a varying and transformative nature. Aside from the emergence of EdTechs, the COVID-19 pandemic has brought about the forced digitalization of most traditional higher education institutions (HEIs). In this context, a born-digital university is subject to the increasing dual pressure of traditional universities shifting their learning offers and competition from the new emerging EdTech players. This chapter provides an analysis of the competitive situation of HEIs and the envisaged business model changes required for a born-digital university to tackle this increasing competitive challenge in a context of ongoing digital transformation. It adopts a business approach for higher education, placing the student (as the main client) at the centre of the analysis. The starting point is the identification of the dimensions of student preferences in their choice of higher education provider with a view to analysing the position of the main types of competitors in higher education -traditional, face-to-face universities, and EdTechs- and to ultimately propose a matrix of required business model changes for a born-digital university.

Keywords

born digitalbusiness model transformationcompetitive landscapeCOVID-19critical success factorscustomised learning strategydigital transformationEdTechsHEI
Type
Chapter
Information
Digital Transformation and Disruption of Higher Education , pp. 269 - 288
Publisher: Cambridge University Press
Print publication year: 2022

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