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1 - Digital Entrepreneurship and Digital Business

from Part I - Strategy and Management

Published online by Cambridge University Press:  16 December 2021

Vincenzo Morabito
Vincenzo Morabito
Affiliation:
Università Commerciale Luigi Bocconi, Milan
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Summary

The role of this chapter is to introduce the reader to the digital entrepreneurial world where businesses exploit modern technologies in order to gain a strategic advantage over their competitors when entering the market. By distinguishing among the different types of online business – SMEs, start-ups or spin-offs – this chapter introduces the concept of open innovation that lies at the heart of every digital entrepreneur. Furthermore, this chapter delineates the series of steps that an entrepreneur should understand and follow to successfully establish an online business and outlines the risks and challenges to be aware of along the entrepreneurial journey. The last section of this chapter features two digital start-up success stories that leveraged the dynamics of digital technologies and achieved great growth rates as well as high revenues.

Keywords

digital entrepreneurshipdigital businessdigital enterprisedigital venturese-commerce
Type
Chapter
Information
Digital Entrepreneurship
Management, Systems and Practice
 , pp. 5 - 27
Publisher: Cambridge University Press
Print publication year: 2022

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