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5 - Iterate and Experiment

from Section I - Develop Your Creative Abilities

Published online by Cambridge University Press:  11 July 2019

Nicola Ulibarri
Affiliation:
University of California, Irvine
Amanda E. Cravens
Affiliation:
Research as Design project
Anja Svetina Nabergoj
Affiliation:
University of Ljubljana
Sebastian Kernbach
Affiliation:
University of St Gallen, Institute for Media and Communication Management
Adam Royalty
Affiliation:
Stanford University, California
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Summary

This chapter frames research as a continual process of experimentation and iteration. While it can be tempting to focus on finding the “right” answer in the face of challenges, moving forward in the face of a sticky research challenge often requires an iterative process of trial and error. We explore the role of divergent and convergent thinking – times when you deliberately generate numerous options or ideas, and times when you refine toward a single option – and present a variety of ways to use experimental learning to move your research forward incrementally.

Type
Chapter
Information
Creativity in Research
Cultivate Clarity, Be Innovative, and Make Progress in your Research Journey
, pp. 94 - 124
Publisher: Cambridge University Press
Print publication year: 2019

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