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5 - Iterate and Experiment

from Section I - Develop Your Creative Abilities

Published online by Cambridge University Press:  11 July 2019

Nicola Ulibarri ,
Amanda E. Cravens ,
Anja Svetina Nabergoj ,
Sebastian Kernbach  and
Adam Royalty
Nicola Ulibarri
Affiliation:
University of California, Irvine
Amanda E. Cravens
Affiliation:
Research as Design project
Anja Svetina Nabergoj
Affiliation:
University of Ljubljana
Sebastian Kernbach
Affiliation:
University of St Gallen, Institute for Media and Communication Management
Adam Royalty
Affiliation:
Stanford University, California
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Summary

This chapter frames research as a continual process of experimentation and iteration. While it can be tempting to focus on finding the “right” answer in the face of challenges, moving forward in the face of a sticky research challenge often requires an iterative process of trial and error. We explore the role of divergent and convergent thinking – times when you deliberately generate numerous options or ideas, and times when you refine toward a single option – and present a variety of ways to use experimental learning to move your research forward incrementally.

Keywords

iterationconvergent thinkingdivergent thinkingprototypingbrainstormingcreativityresearch
Type
Chapter
Information
Creativity in Research
Cultivate Clarity, Be Innovative, and Make Progress in your Research Journey
 , pp. 94 - 124
Publisher: Cambridge University Press
Print publication year: 2019

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