Published online by Cambridge University Press: 30 June 2022
Children play, learn and grow immersed in a commercialised world where distinctive toys and character merchandise cater for special occasions, idle moments, training for adulthood or just for the sake of making the mundane more enjoyable. Unsurprisingly, many intellectual property cases today centre around the intangible rights claimed over toy helmets, juvenile T-shirts, or ride-on kids’ suitcases, as there is a profitable industry based on children’s entertainment and their special attachment to the commodities associated with that entertainment.
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