Skip to main content Accessibility help

We use cookies to distinguish you from other users and to provide you with a better experience on our websites. Close this message to accept cookies or find out how to manage your cookie settings.

Close cookie message
×
Hostname: page-component-586b7cd67f-t7fkt Total loading time: 0 Render date: 2024-11-26T22:32:43.260Z Has data issue: false hasContentIssue false

Chapter 24 - The Triumph of Publicity

from Part V - Reception and Dissemination

Published online by Cambridge University Press:  10 November 2022

By
Christophe Schuwey
Translated by
Hayley Shaw
Edited by
Jan Clarke
Jan Clarke
Affiliation:
University of Durham
Get access

Summary

Molière’s extraordinary success between 1659 and 1673 was due not only to his virtuosity as a dramatist, his comic talent or his exploitation of current affairs; it was due also to his feeling for an ‘event’ and his ability to capture attention. This contribution studies his unprecedented investment in publicity, which mobilised a multitude of forms and mediums, as well as its reliance on a network of agents with varied motivations. Literary history has long tried to distinguish between Molière’s friends and enemies by relying on their praise or criticism of him. This contribution studies them rather as agents who, depending on the context, opportunity and their own interests, sometimes acted for and sometimes against Molière, without this indicating either personal enmity or ties of affection.

Keywords

publicitypostersmarketingnetworkspress
Type
Chapter
Information
Molière in Context , pp. 228 - 237
Publisher: Cambridge University Press
Print publication year: 2022

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

Save book to Kindle

To save this book to your Kindle, first ensure [email protected] is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about saving to your Kindle.

Note you can select to save to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be saved to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.

Find out more about the Kindle Personal Document Service.

Available formats
×

Save book to Dropbox

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Dropbox.

Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

Available formats
×