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2 results

  • 10 - Survey Research

  • from Part III - Deep Dives on Methods and Tools for Testing Your Question of Interest
  • Edited by Harry T. Reis, University of Rochester, New York, Tessa West, New York University, Charles M. Judd, University of Colorado Boulder
  • Book:
    Handbook of Research Methods in Social and Personality Psychology
    Published online:
    12 December 2024
    Print publication:
    19 December 2024, pp 221-243

  • Summary

    Survey research is a method commonly used to understand what members of a population think, feel, and do. This chapter uses the total survey error perspective and the fitness for use perspective to explore how biasing and variable errors occur in surveys. Coverage error and sample frames, nonprobability samples and web panels, sampling error, nonresponse rates and nonresponse bias, and sources of measurement error are discussed. Different pretesting methods and modes of data collection commonly used in surveys are described. The chapter concludes that survey research is a tool that social psychologists may use to improve the generalizability of studies, to evaluate how different populations react to different experimental conditions, and to understand patterns in outcomes that may vary over time, place, or people.

  • The Advent of Survey Experiments in Politics and International Relations

  • Kathrin Thomas
  • Journal:
    Government and Opposition / Volume 59 / Issue 1 / January 2024
    Published online by Cambridge University Press:
    13 September 2022, pp. 297-320
    Print publication:
    January 2024
    • Article
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      • Open access
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  • Intended to combine the best of two worlds – the ability to estimate causal effects and to generalize to a wider population – survey experiments are increasingly used as a method of data collection in politics and international relations. This article examines their popularity over the past decades in social science research, discusses the core logic of survey experiments, and reviews the method against the principles of the total survey error paradigm.