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10 - Survey Research

from Part III - Deep Dives on Methods and Tools for Testing Your Question of Interest

Published online by Cambridge University Press:  12 December 2024

By
Kristen Olson
Edited by
Harry T. Reis ,
Tessa West  and
Charles M. Judd
Harry T. Reis
Affiliation:
University of Rochester, New York
Tessa West
Affiliation:
New York University
Charles M. Judd
Affiliation:
University of Colorado Boulder
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Summary

Survey research is a method commonly used to understand what members of a population think, feel, and do. This chapter uses the total survey error perspective and the fitness for use perspective to explore how biasing and variable errors occur in surveys. Coverage error and sample frames, nonprobability samples and web panels, sampling error, nonresponse rates and nonresponse bias, and sources of measurement error are discussed. Different pretesting methods and modes of data collection commonly used in surveys are described. The chapter concludes that survey research is a tool that social psychologists may use to improve the generalizability of studies, to evaluate how different populations react to different experimental conditions, and to understand patterns in outcomes that may vary over time, place, or people.

Keywords

survey methodologytotal survey errorquestionnaire designdata collectionnonresponseweb surveysnonprobability surveysprobability surveys
Type
Chapter
Information
Handbook of Research Methods in Social and Personality Psychology , pp. 221 - 243
Publisher: Cambridge University Press
Print publication year: 2024

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  • Survey Research
  • Edited by Harry T. Reis, University of Rochester, New York, Tessa West, New York University, Charles M. Judd, University of Colorado Boulder
  • Book: Handbook of Research Methods in Social and Personality Psychology
  • Online publication: 12 December 2024
  • Chapter DOI: https://doi.org/10.1017/9781009170123.011
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  • Survey Research
  • Edited by Harry T. Reis, University of Rochester, New York, Tessa West, New York University, Charles M. Judd, University of Colorado Boulder
  • Book: Handbook of Research Methods in Social and Personality Psychology
  • Online publication: 12 December 2024
  • Chapter DOI: https://doi.org/10.1017/9781009170123.011
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  • Survey Research
  • Edited by Harry T. Reis, University of Rochester, New York, Tessa West, New York University, Charles M. Judd, University of Colorado Boulder
  • Book: Handbook of Research Methods in Social and Personality Psychology
  • Online publication: 12 December 2024
  • Chapter DOI: https://doi.org/10.1017/9781009170123.011
Available formats
×