The study analysed 93 samples from four Serbian clay deposits to determine their suitability for ceramics production. The samples were mainly composed of illite and kaolinite. Ternary diagrams were used to classify the samples and evaluate their applicability. Winkler's diagrams, ternary graphs and mineralogical compositions were analysed. The results showed a broader area in these graphs than previously determined for structural ceramics, as well as the potential of these clays for ceramic production. The study used dry-milled, hydraulically semi-dry, pressed and fired samples to assess water absorption and flexural strength and statistical analysis to determine the key parameters influencing final product quality, including that of refractory, wall and floor tiles. This paper evaluates the raw clay materials’ applicability in ceramic production, promoting sustainable use through rapid initial tests, energy savings through dry milling and ecologically sound principles through resource-efficient evaluation.