This article explores the development of the Safari Rally in the context of intertwined trends in mobility, sports, and consumerism at local, global and intermediate levels. The first section briefly presents the Safari Rally. The second section discusses the significance and development of the sport of rallying in the context of global automobility and changes in the motor industry, highlighting in particular the professionalisation of sport and the forces driving it. The third section analyses why the Safari became relevant to so many stakeholders in Africa and across the globe, and how these shaped its development from its colonial origins through decolonisation and beyond. Highlighting the factors accounting for the rise, and decline, of the Safari as a sporting event of global significance contributes to understanding how mobility, sports, and consumerism were interlinked across continents in the second half of the 20th century.
