Usually, well-being has been measured by means of questionnaires or scales. Although most of these methods have a high level of reliability and validity, they present some limitations. In order to try to improve well-being assessment, in the present work, the authors propose a new complementary instrument: The Implicit Overall Well-Being Measure (IOWBM). The Implicit Association Test (IAT) was adapted to measure well-being by assessing associations of the self with well-being-related words. In the first study, the IOWBM showed good internal consistency and adequate temporal reliability. In the second study, it presented weak correlations with explicit well-being measures. The third study examined the validity of the measure, analyzing the effect of traumatic memories on implicit well-being. The results showed that people who remember a traumatic event presented low levels of implicit well-being compared with people in the control condition.