Phenotypic variation on shell size and shape of Olivancillaria carcellesi from four representative localities is confirmed using geometric morphometric techniques. This species lives along the entire range of the genus in subtidal soft bottoms from Rio de Janeiro (Brazil) to Punta Pardelas (Chubut, Argentina). Thickness of columellar callus, length and width are the main shell differences from specimens collected at several intermediate localities: Cassino (Brazil), La Paloma (Uruguay) and Mar del Plata (Argentina). All forms showed significant differences in shell size except O. carcellesi from La Paloma compared with those from Mar del Plata. The group with larger specimens was from Cassino. Olivancillaria carcellesi from Punta Pardelas, the southernmost population, was the smaller sized group and showed allometry between size and shape and this is responsible for their relatively higher spires. The possible ecological implications of the observed pattern are discussed. It is confirmed that O. carcellesi although variable, is a clearly defined species.