Financial institutions spanning Global North and South are increasingly adopting an agenda of ‘women’s financial inclusion’. The women’s inclusion agenda in finance reflects dynamics of deep marketization that prescribe common economic policy solutions, transcending formerly significant distinctions of geography and social context. In this case, the closing of gender gaps is the universally proscribed policy. Yet this agenda elicits vastly different practices in ‘high’ finance registers where women are recruited as professionals, and microfinance registers where women are incorporated as borrowers. Relating multisited ethnographic materials from a US gender diversity organization and microfinance institutions in India, we ask: on what terms does inclusion take place? First, we examine how gender is constructed across finance institutions by essentializing women as virtuous. These constructions play out according to context-specific gender politics on questions of women’s economic empowerment – concerning neoliberal iterations of feminism in the US case, and financialization of social reproduction in India. Second, what do women’s everyday engagements with the inclusion agenda indicate about the terms of financial inclusion? Women contend with characterizations of themselves as risk-averse professionals and responsible borrowers, respectively, with ambivalence. Their contextually located ambivalent responses are points of both leverage and critique for the financial inclusion agenda.