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1 results

  • Chapter 30 - A Critical Discursive Approach to Strategy-as-Practice Research

  • from Part IV - Methodological Resources
  • Edited by Damon Golsorkhi, emlyon Business School, Linda Rouleau, HEC Montréal, David Seidl, Universität Zürich, Eero Vaara, Saïd Business School, University of Oxford
  • Book:
    Cambridge Handbook of Strategy as Practice
    Published online:
    11 March 2025
    Print publication:
    23 January 2025, pp 541-556

  • Summary

    Eero Vaara looks at the discursive aspects of strategy and strategizing from a critical angle. He emphasizes that critical discourse studies (CDS) differ from that of relativist forms of discourse analysis, which reduce everything to discourse. After an overview of the characteristic features of CDS, he presents various ways in which this methodology can be applied to advance our understanding of different forms of strategic discourse: (1) the central role of formal strategy texts; (2) the use of discursive practices in strategy conversations, (3) the construction of strategy and subjectivity in organizational discourse; (4) the discursive legitimation of strategies; and (5) the ideological underpinnings of strategy discourse. He also illustrates how strategy as practice researchers can conduct a critical discursive analysis by providing an example of a media text. Overall, he addresses the fundamental questions of how texts are selected and analyzed from a critical standpoint and emphasizes key issues in the application of CDS in strategy as practice.