Book contents
- Cambridge Handbook of Strategy as Practice
- Cambridge Handbook of Strategy as Practice
- Copyright page
- Contents
- Figures
- Tables
- Boxes
- Contributors
- Preface to the Third Edition
- Introduction: What Is Strategy as Practice?
- Part I Ontological and Epistemological Questions
- Part II Theoretical Resources: Social Theory
- Part III Theoretical Resources: Organization and Management Theories
- Part IV Methodological Resources
- Chapter 26 Using Ethnography in Strategy-as-Practice Research
- Chapter 27 Action Research as an Impactful Approach to Study Strategy with Practice
- Chapter 28 Studying Strategizing through Biographical Interviews or Narratives of Practices
- Chapter 29 Using Photographic Methods in Strategy-as-Practice Research
- Chapter 30 A Critical Discursive Approach to Strategy-as-Practice Research
- Chapter 31 Studying Strategy as Practice through Historical Methods
- Chapter 32 Quantitative Methods in Strategy-as-Practice Research
- Part V Substantive Topic Areas
- Index
- References
Chapter 30 - A Critical Discursive Approach to Strategy-as-Practice Research
from Part IV - Methodological Resources
Published online by Cambridge University Press: 11 March 2025
- Cambridge Handbook of Strategy as Practice
- Cambridge Handbook of Strategy as Practice
- Copyright page
- Contents
- Figures
- Tables
- Boxes
- Contributors
- Preface to the Third Edition
- Introduction: What Is Strategy as Practice?
- Part I Ontological and Epistemological Questions
- Part II Theoretical Resources: Social Theory
- Part III Theoretical Resources: Organization and Management Theories
- Part IV Methodological Resources
- Chapter 26 Using Ethnography in Strategy-as-Practice Research
- Chapter 27 Action Research as an Impactful Approach to Study Strategy with Practice
- Chapter 28 Studying Strategizing through Biographical Interviews or Narratives of Practices
- Chapter 29 Using Photographic Methods in Strategy-as-Practice Research
- Chapter 30 A Critical Discursive Approach to Strategy-as-Practice Research
- Chapter 31 Studying Strategy as Practice through Historical Methods
- Chapter 32 Quantitative Methods in Strategy-as-Practice Research
- Part V Substantive Topic Areas
- Index
- References
Summary
Eero Vaara looks at the discursive aspects of strategy and strategizing from a critical angle. He emphasizes that critical discourse studies (CDS) differ from that of relativist forms of discourse analysis, which reduce everything to discourse. After an overview of the characteristic features of CDS, he presents various ways in which this methodology can be applied to advance our understanding of different forms of strategic discourse: (1) the central role of formal strategy texts; (2) the use of discursive practices in strategy conversations, (3) the construction of strategy and subjectivity in organizational discourse; (4) the discursive legitimation of strategies; and (5) the ideological underpinnings of strategy discourse. He also illustrates how strategy as practice researchers can conduct a critical discursive analysis by providing an example of a media text. Overall, he addresses the fundamental questions of how texts are selected and analyzed from a critical standpoint and emphasizes key issues in the application of CDS in strategy as practice.
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- Cambridge Handbook of Strategy as Practice , pp. 541 - 556Publisher: Cambridge University PressPrint publication year: 2025