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  • 8 - Vignette Experiments

  • from Part II - The Practice of Experimentation in Sociology
  • Davide Barrera, Università degli Studi di Torino, Italy, Klarita Gërxhani, Vrije Universiteit, Amsterdam, Bernhard Kittel, Universität Wien, Austria, Luis Miller, Institute of Public Goods and Policies, Spanish National Research Council, Tobias Wolbring, School of Business, Economics and Society at the Friedrich-Alexander-University Erlangen-Nürnberg
  • Book:
    Experimental Sociology
    Published online:
    23 November 2024
    Print publication:
    21 November 2024, pp 95-105

  • Summary

    Vignette experiments are a tool to present systematically varied descriptions of traits and conditions and eliciting to survey respondent and to elicit their beliefs and normative judgments on different combinations of these traits and conditions. Using a study on the gender pay gap and an analysis of trust problems in the purchase of used cars as examples, we discuss design characteristics of vignettes. Core issues are the selection of the vignettes that are included out of the universe of possible combinations, the type of dependent variables, such as rating scales or ranking tasks, the presentation style, differentiating text vignettes from a tabular format, and issues related to sampling strategies.