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8 - Vignette Experiments

from Part II - The Practice of Experimentation in Sociology

Published online by Cambridge University Press:  23 November 2024

Davide Barrera ,
Klarita Gërxhani ,
Bernhard Kittel ,
Luis Miller  and
Tobias Wolbring
Davide Barrera
Affiliation:
Università degli Studi di Torino, Italy
Klarita Gërxhani
Affiliation:
Vrije Universiteit, Amsterdam
Bernhard Kittel
Affiliation:
Universität Wien, Austria
Luis Miller
Affiliation:
Institute of Public Goods and Policies, Spanish National Research Council
Tobias Wolbring
Affiliation:
School of Business, Economics and Society at the Friedrich-Alexander-University Erlangen-Nürnberg
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Summary

Vignette experiments are a tool to present systematically varied descriptions of traits and conditions and eliciting to survey respondent and to elicit their beliefs and normative judgments on different combinations of these traits and conditions. Using a study on the gender pay gap and an analysis of trust problems in the purchase of used cars as examples, we discuss design characteristics of vignettes. Core issues are the selection of the vignettes that are included out of the universe of possible combinations, the type of dependent variables, such as rating scales or ranking tasks, the presentation style, differentiating text vignettes from a tabular format, and issues related to sampling strategies.

Keywords

Survey researchFactorial surveyConjoint analysisPositive beliefsNormative judgmentsVignette selection designText formatTabular formatOnline panel
Type
Chapter
Information
Experimental Sociology
Outline of a Scientific Field
 , pp. 95 - 105
Publisher: Cambridge University Press
Print publication year: 2024

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  • Vignette Experiments
  • Davide Barrera, Università degli Studi di Torino, Italy, Klarita Gërxhani, Vrije Universiteit, Amsterdam, Bernhard Kittel, Universität Wien, Austria, Luis Miller, Institute of Public Goods and Policies, Spanish National Research Council, Tobias Wolbring, School of Business, Economics and Society at the Friedrich-Alexander-University Erlangen-Nürnberg
  • Book: Experimental Sociology
  • Online publication: 23 November 2024
  • Chapter DOI: https://doi.org/10.1017/9781009099653.011
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  • Vignette Experiments
  • Davide Barrera, Università degli Studi di Torino, Italy, Klarita Gërxhani, Vrije Universiteit, Amsterdam, Bernhard Kittel, Universität Wien, Austria, Luis Miller, Institute of Public Goods and Policies, Spanish National Research Council, Tobias Wolbring, School of Business, Economics and Society at the Friedrich-Alexander-University Erlangen-Nürnberg
  • Book: Experimental Sociology
  • Online publication: 23 November 2024
  • Chapter DOI: https://doi.org/10.1017/9781009099653.011
Available formats
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Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

  • Vignette Experiments
  • Davide Barrera, Università degli Studi di Torino, Italy, Klarita Gërxhani, Vrije Universiteit, Amsterdam, Bernhard Kittel, Universität Wien, Austria, Luis Miller, Institute of Public Goods and Policies, Spanish National Research Council, Tobias Wolbring, School of Business, Economics and Society at the Friedrich-Alexander-University Erlangen-Nürnberg
  • Book: Experimental Sociology
  • Online publication: 23 November 2024
  • Chapter DOI: https://doi.org/10.1017/9781009099653.011
Available formats
×