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from Part II - The Practice of Experimentation in Sociology
Published online by Cambridge University Press: 23 November 2024
Vignette experiments are a tool to present systematically varied descriptions of traits and conditions and eliciting to survey respondent and to elicit their beliefs and normative judgments on different combinations of these traits and conditions. Using a study on the gender pay gap and an analysis of trust problems in the purchase of used cars as examples, we discuss design characteristics of vignettes. Core issues are the selection of the vignettes that are included out of the universe of possible combinations, the type of dependent variables, such as rating scales or ranking tasks, the presentation style, differentiating text vignettes from a tabular format, and issues related to sampling strategies.
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