This paper aims to develop a holistic view on the cults of the Charites, Artemis and Hermes which can plausibly be located in the Acropolis Propylaia. Based on the combined analysis of the spatial and architectural setting, which changed in the course of the erection of the Mnesiklean Propylaia in 437–432 BC, along with the imagery and textual evidence for these cults, I propose that due to the altered spatial distribution and the rotated building axes, initially separate cults were fused together. Consequently, iconographical shifts occur in the modes of depiction of these three divinities. The Charites, who were attached in Archaic imagery to Hermes, in the Classical period become iconographically intertwined with Artemis. The iconographic shift is detectable especially in the new cult images1 for Hermes Propylaios and Artemis Epipyrgidia with the Charites, which had been created by the sculptor Alkamenes, presumably by order of the Athenian state. This article should not be seen as a contribution to the analysis of copies (Kopienkritik) for known statue types or an architectural study; instead, its focus lies in the concepts of visualization of divine images, which were developed for a highly specific spatial setting in the cultic landscape of the Athenian Acropolis.