This article traces how the Yemeni-origin Sufi order of Ṭarīqa ʿAlawiyya and its ritual litany of al-Ḥaddād, with chants and prayers for the Prophet and his descendants especially from Hadramawt, became part of everyday Muslim devotional practices in Malabar through immigrant networks of Hadrami Sayyids. Competing, sometimes rivalling, and appropriating other Sufi religiosities, the Alawi order meaningfully involved within the theo-legal Sufi discourses that have been remoulding the Sufi cosmopolis in the Indian Ocean. By focusing on two notable early immigrant Sayyids in Malabar, this article argues that the successful placement of the ʿAlawī order within the Sufi cosmopolis and the permeation of the ritual was a complex socio-religious project that was brought forth by various aspects of the sacred genealogy, Alawi Sufi writings, Sufi activism, and the effective utilisation of Hadrami immigrant networks.