In this article, we present an exploration of the social meaning and functions of marketplace sounds – including language, yelling and hailing – in two adjacent, yet very different sites in Copenhagen, Gammel Strand and Højbro Plads. We argue that the marketplace soundscapes played central functions as means of constructing customer-oriented semiotic spaces while negotiating territories and branding and selling products. Language by way of dialectal speech, yelling, street cries, cursing and swearing was an integral part of such processes. The two sites, by virtue of their physical placement in close proximity to each other, reinforced the contrasts between them, hence, co-constructing contrasting sonic territories – a concept which we employ and develop as part of the analysis. Central to our argument is that a sensory approach, including the sound of language, to a semiotic description of the urban marketplace requires a historical contextualization of the marketplace and its functions in the urban space, as well as of the life and culture of the marketplace vendors themselves; that is, the case in point, the female vendors from Amager and Skovshoved.