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New Zealanders' attitudes to milk: implications for public health

Published online by Cambridge University Press:  16 October 2007

Carol A Wham  and
Anthony Worsley
Carol A Wham*
Affiliation:
Institute of Food, Nutrition and Human Health, Massey University, Albany Campus, Private Bag 102 904, North Shore Mail Centre, Auckland, New Zealand
Anthony Worsley
Affiliation:
School of Health Sciences, Deakin University, 221 Burwood Highway, Burwood, Victoria 3125, Australia
*
*Corresponding author: Email [email protected]
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Abstract

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Objective:

To identify consumer attitudes and beliefs about (liquid) milk that may be barriers to consumption.

Design:

Two random-quota telephone surveys conducted in Auckland one year apart. Respondents were questioned about their usual milk intake and their attitudes to milk. The questionnaire included attitude items that reflected the main themes of consumer interest in milk.

Setting:

New Zealand.

Subjects:

Seven hundred and thirteen respondents in the baseline survey and a separate sample of 719 respondents in the follow-up survey.

Results:

At least one-third of the respondents consumed less than a glass (250ml) of milk a day. Non-consumption was highest in young women (15%). People's concerns about milk related to what was important in their lives; what threatens them physically and emotionally. Women held more positive attitudes but they were concerned about the fat content of milk. Men were less aware of milk's nutritional benefits and as a result were less appreciative of its value.

Conclusions:

There is an opportunity to develop public health initiatives to address the barriers to drinking milk. Industry–health alliances may be an effective means to provide positive nutrition messages about milk and to engage the support of health professionals.

Keywords

MilkAttitudes to milkPublic healthSurveyNew Zealand
Type
Research Article
Information
Public Health Nutrition , Volume 6 , Issue 1 , February 2003 , pp. 73 - 78
Copyright
Copyright © CABI Publishing 2003

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