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FOUR PATTERNS OF DATA-DRIVEN DESIGN ACTIVITIES IN NEW PRODUCT DEVELOPMENT

Published online by Cambridge University Press:  19 June 2023

Boyeun Lee  and
Saeema Ahmed-Kristensen
Boyeun Lee*
Affiliation:
University of Exeter Business School
Saeema Ahmed-Kristensen
Affiliation:
University of Exeter Business School
*
Lee, Boyeun, University of Exeter Business School, United Kingdom, [email protected]

Abstract

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In the midst of Industry 4.0 where digitalisation is stimulated through the Internet of Things (IoT), Big Data, and machine learning technologies, an increasing volume of valuable data has been acquired from sensors and interconnected devices. This data-driven paradigm can enable organisations to create new or improved products and services, build long-term customer relationships in a value co-creation manner, adapt to continuous business reconfiguration or address societal challenges such as sustainability. Scientific research addressing Data-driven design has increased steadily in the last few years. However, despite this, there is still a need for a comprehensive understanding of data-driven design processes. Thus, through a systematic literature review, we review the data-driven design activities observed in the new product and service development and types of data utilised in New Product Development (NPD) process. This paper contributes to design research and through reviewing the current landscape of Data-driven design identifies ten data-driven design activities and four-dimensional aspects in NPD process.

Keywords

Big dataNew product developmentDesign practiceData-driven design
Type
Article
Information
Proceedings of the Design Society , Volume 3: ICED23 , July 2023 , pp. 1925 - 1934
Creative Commons
Creative Common License - CCCreative Common License - BYCreative Common License - NCCreative Common License - ND
This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.
Copyright
The Author(s), 2023. Published by Cambridge University Press

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