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DISCERNING BEHAVIOURAL DESIGN: A CONCEPTUAL MODEL

Part of: Human Behaviour and Design

Published online by Cambridge University Press:  11 June 2020

P. R. Khadilkar  and
P. Cash
P. R. Khadilkar*
Affiliation:
DTU-Technical University of Denmark, Denmark
P. Cash
Affiliation:
DTU-Technical University of Denmark, Denmark
*
*[email protected]

Abstract

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Behavioural design has emerged as an important domain of design practice and research due to its ability to deliver the desired outcomes beyond technical designs. Research on behavioural design is not successful in discerning it from other design domains, which is important for theory building. This paper discerns the unique characters of behavioural design by tracing the emergence of behaviour in design. Twelve interviews from six behaviour design cases belonging to four firms has been used to further discern the unique characteristics resulting into the conceptual model of behavioural design

Keywords

behavioural designdesign for behaviour changedesign theoryhuman behaviourhuman-centred design
Type
Article
Information
Proceedings of the Design Society: DESIGN Conference , Volume 1 , May 2020 , pp. 1455 - 1464
Creative Commons
Creative Common License - CCCreative Common License - BYCreative Common License - NCCreative Common License - ND
This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.
Copyright
The Author(s), 2020. Published by Cambridge University Press

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