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Commercialising the sound of the people: Pleng Luktoong and the Thai pop music industry

Published online by Cambridge University Press:  11 November 2008

Ubonrat Siriyuvasak
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Extract

Since Thailand's Copyright Act became law in 1979 an indigenous music industry has emerged. In the past, the small recording business was concentrated on two aspects: the sale of imported records and the manufacture of popular, mainly Lukkroong music, and classical records. However, the organisation of the Association of Music Traders – an immediate reaction to the enforcement of the Copyright law – coupled with the advent of cassette technology, has transformed the faltering gramophone trade. Today, middle-class youngsters appreciate Thai popular music in contrast to the previous generation who grew up with western pop and rock. Young people in the countryside have begun to acquire a taste for the same music as well as enjoy a wider range of Pleng Luktoong, the country music with which they identify. How did this change which has resulted in the creation of a new pleasure industry come about? And what are some of the consequences of this transformation.

Type
Research Article
Information
Popular Music , Volume 9 , Issue 1 , January 1990 , pp. 61 - 77
Copyright
Copyright © Cambridge University Press 1990

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