Austropop: popular music and national identity in Austria

Extract

The diffusion of rock and popular music from the US and British mass entertainment industries since the 1950s has had a profound impact on the music traditions world-wide. Several generations of youth have been socialised to the musical accompaniment of rock and roll music of the 1950s, the ‘beat music’ of the 1960s, the so-called ‘psychedelic’ or ‘underground’ rock music of the 1970s, disco, punk and new wave music in the 1970s and 1980s. It has resulted in the transplantation of these ‘foreign’ styles into music cultures with small groups of fan communities for rock and roll, country and western, blues, punk, reggae and others which were previously unheard of there before their introduction. In addition, domestic traditions have been profoundly affected by the diffusion of these new music styles and have integrated some of their musical, technical and other components into their own repertoires. The Schlager music in the German-speaking countries has been one of the most prominent in this respect, adapting syncopated rhythm but modifying its harmonic attributes in order to maintain its own prominence and cultural legitimacy in the music culture. Even the volkstümliche or folk-like music, a commercialised genre of traditional folk music, has undergone changes as a result of the diffusion of the newer forms of popular music. A third type of impact upon music tradition is that of ‘transnational’ or ‘transcultural’ styles. When imported musical and cultural innovations are mixed with domestic styles and traditions, these new styles and conventions are ultimately created. These, in turn, form a primary thrust in the cultivation and development of innovations in musical traditions, which eventually evolve into changes in the cultural identity of the particular country.